• A$150

• 455 designs

• 119 designers

---

Logo Design Brief

AusFinance is a mortgage brokerage based in Sydney, Australia. Our current branding needs to be completely revamped, including our logo and colour scheme. We are one of the industry's innovators when it comes to our use of technology and are extremely customer focused, we would love a logo which represents these things. We are also in an industry where professionalism and trustworthiness count so we need these to be kept in mind.

Target Market(s)

Our target market is 25-55 year olds who are average - above average income earners. They most likely have a mortgage and are looking for better rates or an investment property. They are heavy internet users and are confident using the internet for home loan research and comparison

Industry/Entity Type

Financial Service

Contact Information for Business Card

Logo on one side, clean information on the other

Logo Text

AusFinance

---

Logo styles of interest

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Must have the company name. Must be recognisable. Must be simple and clean. Must represent our values of being innovative and customer focused. Must also be slightly conservative as it is an industry which values trustworthiness

Should not have

• Should not be too cartoony. We are a serious company. No arrows. No graphs. No dollar signs. Would prefer no house or houses in the logo.