• US$166

• 46 designs

• 16 designers

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Brochure Design Brief

The Measuring What Matters performance management institute helps nonprofits clarify the intended impact of their programs on clients. What does a nonprofit want to accomplish - and what does it need to measure so that it can tell if they've achieved impact? The Institute is about to recruit participanting organizations. We have a lot of wording on a 2 page "flyer" that describes the institute...but it is a very ugly piece that looks unprofessional. We are looking for designs that are consistent with the EMD Consulting Group look (see our website). We are aware that we may have too much wording.

Target Market(s)

Nonprofit organization Executive Directors

Industry/Entity Type

Non-Profit

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must be able to be emailed to a client and printed on 8.5x11 paper. Doesn't matter to me if that makes it a tri-fold or two-fold.
• Need to be able to drop in later the actual dates of the program.
• Go to our website to see how we present ourselves. www.emdconsulting.com

Nice to have

• See our website for EMD Consulting's "look". Our colors are green and gray (in the logo), with complementary colors of blue and orange.
• Looking for creativity in the graphics design. Our two page document has way too many words. The word impact is very important to the concept of performance management (and I'm not sure it's in the 2 page write up) - so you could do something with that word if you wanted to.
• Could use Lorien's pic if it makes sense.

Should not have

• No new logo for the Measuring What Matters institute. It should be clear that EMD Consulting Group is the entity that offers the institute.

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Files

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