Cover Design for Product Catalog

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This customer received 63 flyer designs from 20 designers. They chose this flyer design from kaatem as the winning design.

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Flyer Design Brief

I would like a cover design made for the front and back cover of our Bullhead Catalog.

Currently we were going to have a glass go from the front to back cover but we have decided it is not a good fit. Previously we used a big logo on the front cover and on the back cover it was there too(See old catalog file).

I have attached what our current design was going to look like including some of the interior pages to maybe give you ideas and make it flow.

Important things:
1. We want the background to be black and consistent with previous catalogs.
2. We want the tag line "Comfort - Protection - Performance" somewhere or the tagline "Independent, Growing and Innovating"
3. The logo should be big and easier to read such as it was in the old catalogs.
4. We like the chrome look and were planning to have it done as a special coating when printed. (I have attached a sales sheet file for reference)
5. We like how we have our trademarks on the back cover.

Attached is a competitor catalog cover we thought looks nice. We need our cover to stay with an industrial type of theme as we sell to the industrial safety market.

Target Market(s)

Industrial Safety Market. Personal Protective Equipment.

Industry/Entity Type

Safety


Look and feel

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Modern
Personable
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Conservative
Economical
Upmarket

Requirements
Must have
  • 1. We want the background to be black and consistent with previous catalogs.
  • 2. We want the tag line "Comfort - Protection - Performance" somewhere or the tagline "Independent, Growing and Innovating"
  • 3. The logo should be big and easier to read such as it was in the old catalogs.
  • 4. We like the chrome look and were planning to have it done as a special coating when printed. (I have attached a sales sheet file for reference)
  • 5. We like how we have our trademarks on the back cover.
  • 6. Industrial safety market feel
Nice to have
  • Cool effect, maybe to raise something on the page(when printed) like the competitor one had.
Should not have
  • Action photos as we do not have many good action photos of people wearing our glasses.

Files
Download all files - 10.1 MB
PDF
BH2253AF Tuesday, 10 January 2017 18:26:00
Tuesday, January 10, 2017
EPS
Payments
1st place
US$150
Participation payments x 4
US$10
Total
US$190

Project Deadline
12 Jan 2017 18:33:54 UTC
Language

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