• US$500

• 57 designs

• 9 designers

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Web Design Brief

WHAT ARE WE DOING?
We are developing a new website look and feel for a new company called PPI Inc. This new look and feel should include colors, design elements, choice of photography and other imagery, fonts, and other user experience elements.

WHAT DO THEY DO?
PPI, Inc, makes tools for researchers who are studying protein-protein interactions. These molecules are the basic tools of biology, and serve as key targets for drug developers and disease researchers. The world of proteins is enormously complex, and companies like PPI provide researchers with critical tools that help them elucidate this world.

WHO ARE WE TALKING TO?
The target audience for this website are professional scientists working in university research or biopharma drug development. They are highly sophisticated consumers looking for key tools that will advance their research.

WHAT DO WE WANT THEM TO DO?
The site is an information resource for the customer exploring the tools that PPI sells and the scientific issues surrounding protein-protein interactions. They should be able to navigate easily to their content of choice, while the whole site should convey a professionalism that enhanced PPI’s credibility.

WHAT DOES THE PPI BRAND STAND FOR?
PPI stands for illumination. Proteins are challenging to study, and PPI exists to help shed light on their workings.

WHAT ARE THE KEY VALUES OF THE PPI BRAND?
Integrity. Innovation. Insight.

WHAT ARE THE EXECUTIONAL MANDITORIES?
The look and feel is completely up for grabs. Nothing is off the table.

WHAT ARE THE DELIVERABLES?
We need new designs for the following templates:
http://cms.thelinusgroup.com/
http://cms.thelinusgroup.com/products-and-services/instruments-3/bench-top-instruments/
http://cms.thelinusgroup.com/category/lab-study/

Industry/Entity Type

It Company