Relaunch of HSR and Southern Cross logo

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This customer received 293 logo designs from 78 designers. They chose this logo design from Atec as the winning design.
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Logo Design Brief
HSR southern Cross intends to rebrand and relaunch itself into the transport and waste market in Feb 2017. The 2 companies have been in business for over 15 years running side by side and complement each other perfectly. They share the same clientele and owned by the same people. Logo will be used on Website, Vehicle and building signage, Business cards, letterheads etc
Target Market(s)
Our customers will be from the truck ,plant , machinery, waste and transportation industries they are very diverse from multi national waste corporations to individual end user sole traders.We will also heavily target the new truck sales houses. They will be drawn to purchase from us as we will have the Sydney HYVA PACIFIC Dealership and our level of service will be second to no one.
Industry/Entity Type
Metal Fabrication
Logo Text
HSR Southern Cross
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Look Good On white vehicles. we would like the Southern Cross stars and Hydraulic ram incorporated if possible.
Should not have
- No pinks or purples.