• €220

• 137 designs

• 47 designers

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Logo Design Brief

The international consulting firm Sumicsid (Sweden, Belgium, Denmark) was founded in 1995 and is world leader in regulatory benchmarking, we help utilities commissions to evaluate whether rates are competitive. We benchmark energy network operators, distribution and transmission in gas, electricity, district heating, metering. We also assist regulators in economic design of incentive regulation. Our strength is advanced econometric modelling of cost functions, the two founders are internationally renowned researchers in Belgium and Denmark.

Our logo, graphical identity and websites were created in 2000 and should be revamped, they feel dated and are not updated (website).

The logo should signal a modern, minimalistic, scientific and original approach. It should be easy to spot on reports, web and presentation material, decline well with fonts and be harmonized in colors.

Target Market(s)

International energy regulators, competition authorities, utilities, energy networks

Industry/Entity Type

Management Consulting

Contact Information for Business Card

minimalistic business card, preferable one page with lots of white to allow notes, back side mono-color perhaps with payoff "insights for foresight"

Logo Text

Sumicsid

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• logo should be striking and easy to integrate on reports, presentations, web, including a consistent use of fonts (currently we use always Humanist 521 - a Futura variant) for all material. Should signal a modern, no-nonsense, scientific and cool approach to economic analysis, scandinavian minimalistic roots.

Nice to have

• Current website www.sumicsid.com and www.sumicsid.se shows examples of our logo and written material.
• New logo could be different, but since the business is solid and well established, some continuity would be nice. In particular, we cannot revamp all previous material, so it will coexist for some time.

Should not have

• complex shapes, multicolor design that prints poorly, odd fonts that differ sharply from the current Futura layout,
• lettering/spacing that decomposes the name ("discimus", lat. mirrored) in parts
• designs that would too much focus on the energy sector (we also do similar cost benchmarking for healthcare providers, schools and other sectors).

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Files

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