"Smart Video" - Product name design by Trusight
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This customer received 153 logo designs from 39 designers. They chose this logo design from G.D boX as the winning design.
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Logo Design Brief
Trusight (www.trusight.com) has named its' product - Smart Video. We have a corporate logo and now we are looking for a
intelligent design to convey "Smart Video".
This design will be used in website and in digital messaging.
Smart Video is based on how the eye sends information to the brain and can be downloaded to any device or display and make your video smart/better.
Think - a real time video post production to fix video and make it look great no matter what you are capturing or where you are trying to view it.
Your device is smart, your camera is smart - but your video is largely dumb,, what ever the capture captures is it. Often it is poorly lit. large and costly to send or display and hard to view in most environments. Our simple innovative discovery will make your camera or display smart and solve these problems.
When shooting or viewing a video using Smart Video, it will :
automatically solve light exposure issues,
deliver 3 additional bits of information,
reduce the bandwidth required and
can adjust the video to the ambient light around device when viewing.
Design needs to clean and grab attention of millennials and consumers. Does not have to be high tech (but can be) and should work with existing company logo. (downloaded.)
tm should be added to design and it should sit with Trusight logo.
Target Market(s)
Business to Business
Industry/Entity Type
Wireless Communication
Logo Text
Smart Video (also need to use Trusight logo)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Design with the words "Smart Video"
- Should exist with Trusight logo (e.g. - Smart Video by Trusight) logo downloaded
Nice to have
- Design implies video gets better - or smarter - simple but unique
- Letters can be hand drawn, with illustration, this is a type of transformation
- It is OK to use the Trusight "eye" logo in the design-(Separate from word Trusight) if it works for design idea
Should not have
- Should not be complicated visually -