• C$150

• 43 designs

• 10 designers

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Logo Design Brief

Overview of Organization, questions & answers

What does your organization do? A business that deals in finance will have different design features than one that works in law. You should know what your business does already, so stick it in the brief.

In business since 1996 Knight Web Services is an Internet cloud website hosting, email, website design and seller of domain names company looking for an exciting new logo to assist increasing company exposure and sales.

We host and distribute your data across many servers in a number of clusters and datacenters to protect you against hacks and hardware failures. With traditional hosting, any service interruption to your server can cause down time.

Who is your target market? This should co-exist with what your organization does. Are you targeting males in their teenage/young adult years? Females in an older age bracket?

KWS’s target market is small to medium sized businesses who’s owners prefer to focus on their sales as opposed to worrying about their email and website not being up when their clients search for them.

Who are the main competitors to your organization? This gives the designers something to look at as well as offer an idea around what they have to compete with graphics wise. The more info on this, the better. URL to their website, examples of their marketing material etc.

Main competitors:
Godaddy.com Bluehost.com Ehost.com

How does your organization differ to your competitors? There has to be a point of difference, if not you are just copying their idea. Tell the designer, and try to make that a feature of the design.

We have state of the art Secure Data Centers all around the world! Uptime GUARANTEED! Our network is built to provide your website and email with ultimate performance and high availability.

Our security approach is multi-tiered to make sure your website is fully protected. Security includes hardened local server firewalls, router & load balancer firewalls, hardened operating systems and more. Our 24/7/365 Customer & Technical Support take the time to truly understand and resolve any issue you may have.

The history of your organization. What have you done before in the realm of graphic design? Knowing what you liked or disliked before will give the designer a better view of what you want as a client.

The company’s innovative owner, Allan Knight, opened Knight Web Services prior to many of the large companies even having a website. Allan surrounded himself with like-minded individuals thereby keeping the business up to date with the ever increasing, fascinating technology breakouts.

Goals
Knowing exactly what you want from you project will help the designer immensely. If they know what you want done, they can figure out exactly what you need. These are the questions that you need to ask yourself:
Why are you seeking design services? Is it a rebrand, or a new company? If it's a rebrand, why are you seeking to rebrand?

In this highly competitive field KWS would like to stand out as being a reliable, dedicated total service email, website, design, WordPress design, managed WordPress websites and SSL certificates thereby increasing sales and company awareness. We would like a crisp, clean futuristic design.

Our use of redundant hardware puts us in a different class than our competition. Our higher service levels are offered at a slightly higher cost; for those who require guaranteed uptimes for email and website services the price is well worth it.

What message do you wish to communicate about your business? Why?

If you expect virtually 100% uptime, have your websites load quickly and 24/7/365 customer service and technical support KWS is your only choice. We offer 30 day no questions asked money back guarantee.


Requirements
Do you require the designer to use any specific text, colours, or images? If so, supply these details to the designer. When providing colours for a print job, provide CMYK percentages, or better yet, Pantone colour swatches. If it's a web design, send them RGB hex colour codes. This will make it easier for the designer and will help the project run smoother.

We mostly wish the logo to be featured on our website. Looking a vibrant, easily recognizable, crisp and clean futuristic design with standout colours such as orange and those that compliment orange. A design featuring our company abbreviation KWS or a Knight symbol? Perhaps incorporating a cloud to depict the cloud hosting/storage? Not committed to any of these ideas, really searching for creativity.

Target Market(s)

Small to Medium sized businessess

Industry/Entity Type

It Company

Logo Text

Unfortunately we are not at all creative which is why we are hiring your services. Please review our website knightwebservices.com for inspiration

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A crisp fun look with bold orange colour to make it easily recognizable.