• US$300

• 140 designs

• 56 designers

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Logo Design Brief

We need a logo design and brand identity for a new venture called "Don't Unfriend Me." Don't Unfriend Me will be a national movement that will offer non-fiction books, speaking engagements and merchandise that will provide people with the core skills needed to disagree without being disagreeable. We will publish books that go into issues in depth from both a conservative and liberal perspective. We will be balanced and try to find common ground on society's hot button issues, including gay marriage, religious liberty, abortion, climate change and flag burning. We will search for truth and fact-check both sides. We want to bring balance to the political discussion and help people talk about difficult issues while still remaining friends.
We would like to see the design incorporate Republican red and Democratic blue. We could see these colors mixing in the design to form a deep purple. The final design should communicate respect, integrity, authenticity.

Target Market(s)

18-65 America. Anyone who might want to be able to discuss politics or difficult issues with friends.

Industry/Entity Type

Media

Contact Information for Business Card

Portrait business card. One side - Photo named Business Card Front Photo (mockup for now. We will obtain full photo rights and send once design is finalized). At the bottom, put a gray bar - same color as outfits. Put in white font. www.dontunfriendme.com On the other side, put at top, Donna Carol Voss www.donnacarolvoss.com @donnacarolvoss THEN A LINE Brian Peyton Joyner www.brianpeytonjoyner.com @brianpjoyner

Logo Text

Don't Unfriend Me

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A strong and bold statement that captures the attention and gives the emotion of harmony. Needs to include our color palette of reds, blues, purple as represented by the Rothko picture or Democratic Blue and Republican Red. Colors should be rich and deep.

Nice to have

• Any way to have a red slash mark like Don't do that! as an organic part of the logo brand. But don't have it over the Don't Unfriend Me. Any suggestion of Don't using the red slash mark. Would be nice to have as simple and clean as image as possible. But something immediately identifiable as our friend.

Should not have

• Should not reference American flag or specific political parties. Should not look patriotic. Should not be US-looking. Should not look too much like the Facebook logo or be associated with their color palette.

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Files

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