Underground Construction Logo Design Project

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This customer received 32 logo designs from 17 designers. They chose this logo design from Matters of Art as the winning design.
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Logo Design Brief
Create a tasteful logo for our trucks, equipment and website. Underground utility construction is largely about laying pipe for water pipe, sewer pipe, electric conduit etc. We were thinking of a logo that had a backhoe and a long ditch with pipe in it. We are located in Florida so no mountains should be in the image. Palm trees are a plus. The company name is "Stringer Utilities, Inc." and that should be visible to help promote the company and the logo should be unique and easily recognizable to also help promote the company.
Updates
Thanks everybody for the designs. We have a company meeting today and will be making the final decision tonight or tomorrow.
Added Wednesday, December 28, 2011
Target Market(s)
Other contractors and developers in other segments of the construction business
Industry/Entity Type
Utility
Logo Text
Stringer Utilities, Inc.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Should not have mountains, Florida doesn't have any.