• US$166

• 62 designs

• 9 designers

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Illustration Design Brief

4th brief update:
i added pictures of cheerful couples for you to get inspired. I just need the graphic to be focused on them, being cheerful and/or playful inside an interior space, and i need this space to be receiving lots of light and this space should have a nice view of natural features outside..this space could be an empty apartment, or living space that is already designed, or part of an apartment..the important emotions to be there are freedom, joy, cheerfulness, spaciousness, warmth
---> if you can convey these emotions in a more abstract way, please do it...i love abstraction

3rd brief update:
I received submissions but they still lack character and energy. People need to look at the picture and want to jump into this space, from its warmth, its refreshing feeling, its sunlight..I do not want people to party inside the space, but just to sound cheerful, energetic & happy inside the space. I also need the graphic to be more minimal, not too crowded, and please no classic interiors..

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2nd brief update:
I received some designs but I feel that they have too many elements, without focus..I need the designer to make the selection between things that convey the mood and things that don't..to make choices, not to include everything..I still want the minimalist and edgy-modern feel with a bit of coziness, a strong image or graphic that stays engraved in the mind of customers..it could be abstract or real life..it is up to the designer to choose which factor contributes more to the feeling...
i do not want interiors that look so 70's or traditional interiors
if you choose to draw interior spaces do not draw entire rooms, focus on a zoomed area, i want it to feel as personal as possible.

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1st Brief update:
I received some messages asking for more clarification of the brief, so I will provide it in the following lines:
When I mentioned Marlboro, I want the same concept of marlboro to be applied to my business.. Marlboro speaks of free minded people who feel like cowboys when they smoke the cigarette..they make you feel good and proud like a cowboy...
for architecture it is not going to be the same, but i want the image to also speak of free minded newly weds or young couples who are happy and proud to live in their new house of their own design (because they will participate in the design)
As for my brand, I am targeting newly weds who want to live in a house that is very much inspired by their own taste in design, not my taste, even if I am the architect/interior designer. My message is that people who design their own house with the professional help of an interior designer will be more satisfied than people who let their house fully designed by an interior designer. So in my business I help them shape their own style and make it real, with my professional help. My slogan is "budget designs for nonconformist minds". I want to attract couples who do not want to live in a "traditional" house, who want to live in a new way, new way of living that is in accordance to their lifestyle, those people who are not afraid to live differently, who just live by their own ideals.

I want a mixed media graphic (includes sketchy drawings, real picture, vector graphic, illustration.. or any other media) that sets the mood for my architecture business. It can be any of the above media or a mix of these...the pictures i included in the brief are just ideas of the different media that can be used, for your inspiration only.

I want an image to be representative of the brand, I still do not know what should best represent it, I want an image-icon, a visual hook, you can call it an ad, but it's not really an ad it's more than this, its a picture that is conveying feelings of comfort, "home", happy memories associated to a place, feelings of high standard living, feeling of someone who designed himself/herself their new place with the help of an interior designer and who feels proud of himself/herself and who is happy with the new place..
But it has to speak my brand, it has to be recognizable as my brand..if my logo was a real picture this would be it...just look at marlboro, they have an image of a cowboy in a natural setting and this image conveys feelings of freedom, power, a special attitude of the person who smokes marlboro, a certain way of life...i want to do the same thing for my brand, but i still do not know how, this is why i an calling for a contest to allow for creativity
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I need a cover picture for my facebook page, but it will not just be a cover photo, it will be an image that represents the brand, an image that when everyone sees it they remember the brand, and feel the brand, and want to go inside the house that i will design for them.
My business is an architecture studio, that make designs (for the interior and exterior), i specialize in residential architecture (but i also do corporate).

My view on design is that it has to reflect the personality of the people living in the house, it has to make their space so unique and become their real home where memories will be created.. I want the illustration to show them the mood of a warm interior with amazing memories being created inside, a space that is welcoming and heart-warming.


I want the picture to be the real symbol of my business, just like marlboro has this image of a cowboy that is stuck to everyone's mind...i want my business similarly to be associated with an image that sticks to people's mind. My designs are modern, fresh, vibrant, heart-warming, full of love, rich yet simple and somehow minimalistic & peaceful

you can check my website and my work at hk-architecture dot com

in the brief i included the style of illustrations i like...however i want the people to be in more conservative clothing (jeans, tshirts)

Target Market(s)

my target audience is young couples, newly weds who are moving into their new house and want to design it and have a life together inside...middle-income people with many dreams and who have a modern busy lifestyle...if they are people drawn, they need to look egyptian (arab features)

Industry/Entity Type

Interior

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• interior space (zoomed in)
• people (preferably couples only)
• vivid warm yet peaceful colors
• modern interior
• cozy feeling
• minimalism
• abstraction

Nice to have

• sunlight, texture, colors, indoor vegetation, cheerful people
• I want the picture to include one of the following sentences:
• 1- design a space with feelings
• 2- create an oasis of love between your walls
• 3- design your memories
• 4- design with meaning
• 5- great spaces make great memories, great laughs & great love stories
• (or you can suggest a new phrase)

Should not have

• real people, only illustrations of people
• no kids
• entire rooms
• building facades
• big spaces (spaces should be cozy)

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