• US$150

• 133 designs

• 42 designers

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Logo Design Brief

We need an updated logo for our start-up fashion company; Haley Brooke. We offer a limited line of active loungewear pieces (shorts, pants, dress) comfortable enough to wear to bed, stylish enough to wear out. We currently have a logo. We are happy with the font and colors (though we would entertain new font style). We would like to change the four leaf clover icon to oars. A picture of the oars are attached. They do not need to be exactly like these but the picture is provided for guidance. Our product can be viewed at www.haleybrookeusa.com. One unique aspect to the product is the use of madras patchwork plaid as the interior waistband and cuffs. It would be interesting to see the madras plaid included in the oars/logo.

Target Market(s)

Women, ages 18-28, in college or college educated, preppy style

Industry/Entity Type

Womens Clothing

Logo Text

Haley Brooke with and without active loungewear tag

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Logo styles of interest

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Font styles to use

Other font styles liked:

• current logo font is fine

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Brend name with and without "active loungewear" descriptor
• Primary logo color is navy

Nice to have

• madras plaid worked into the design

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Files

Download all files - 1.3 MB