bpma pty limited - helping business thrive on change.
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This customer received 34 logo designs from 3 designers. They chose this logo design from abstraxt as the winning design.
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Logo Design Brief
Business Process Management (BPM) Australia.
Helping business
thrive on change.
Consulting on business strategy with applied technology solutions.
This is a startup involving specialised business process strategy and information technology services to enhance competitive advantage
See file attachments for main bullet points on back of card.
Target Market(s)
Small medium enterprises looking to improve business process efficiency and productivity. Businesses needing to digitise. Document management and content management solutions. Electronic signatures. System integrations. API development. Cryptocurrency and blockchain strategy.
Industry/Entity Type
Business Consultant
Logo Text
bpma / helping business thrive on change
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Other font styles liked:
- Currently bpma is in comfortaa lowercase and strap line is Aileron or Adobe Source Sans Pro
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Emphasise lower case for main acronym (bpma) unless compressing reason to use caps (or periods etc ie B.P.M.A) or to include the pty limited.
- The strap line is
- "Helping business
- thrive on change."
- This is one sentence that is two lines as two discrete phrases.
- In current design this is two lines with the second slightly Indented such that it appears to flow whilst still communicating the two separate ideas.
Nice to have
- Existing colour palette and fonts - lowercase comfortaa is the 'bpma' and all other type is either Aileron or Adobe Source Sans Pro.
- I like the light and italic variants for a very clean sans serif look and feel
Should not have
- Unnecessary embellishment or artiface.