Wholesale e-commerce website re-design
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This customer received 71 web designs from 10 designers. They chose this web design from Sbss as the winning design.
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Web Design Brief
We are a wholesaler of African-made and African-themed products, and we're looking to update the look and feel of our website www.africaimports.com to improve user experience. We'd like to have a cleaner homepage that keeps the product category menus (but simplifies them), allows certain products to be featured, and has a simple CTA box (something like "Login" for existing wholesale customers or "Start a Business" for new customers). The layout might be something along the lines of http://www.graceandglorygoods.com/ except with a shopping cart featured at the top right. Our colors tend to be earth-toned, but the current color palate looks dated. Also see our blog.africaimports.com page for themes and color ideas that are maybe more up-to-date. On our product pages, we want to feature the products more prominently and have simpler, cleaner Buy or Add buttons.
Other reference sites for inspiration: bulkapothecary.com, pamperedchef.com, http://www.graceandglorygoods.com, http://swahiliwholesale.com/ http://alaffia.com/
Updates
Project Deadline Extended
Reason: We like many of the designs that have been submitted so far, but need more time to make our final choice.
Added Friday, December 16, 2016
Target Market(s)
Small wholesale customers, most have a small business or home-based business. Also some retail, so an option for retail customers to click at the top to see retail pricing would be nice
Industry/Entity Type
Wholesale
Number of Pages Required
3 page
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean, clear design that highlights products and reduces friction to customer purchase. Should include one homepage, one product page, and one shopping cart page design. Works with all browser types and be mobile-friendly.
Nice to have
- Other color schemes that would look good with our logo (maybe different from colors chosen below).
Should not have
- Splash pages with special effects, Adobe flash, elements that slow down page load times or that only work well in certain browsers.