• US$150

• 190 designs

• 48 designers

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Logo Design Brief

Our company, PoundWise, is a FinTech company that is using big data analytics, machine learning, and behavioral science to help people to make smarter, less emotional, financial decisions. Money and finance are the #1 cause of stress and anxiety in the US and UK -- by being more mindful of the decisions we make and aware of how our emotions effect us, people can make wiser choices and achieve better results.

The initial target market for the solution is independent financial advisors in the US and UK, who will use the system to be better coaches for their clients.

We would like to have a traditional logo as well as a square one that we can use on Facebook, Twitter, etc. I have attached current self-designed versions of these, but we are not tied to them. We have used the color purple in our logo initially because so many FinTech Logos are blue and green, but are open to alternatives here as well.

The logo should be clean and professional, and communicate wisdom and calm. You can view more of our draft content at www.poundwise.co.

Target Market(s)

Independent Financial Designers

Industry/Entity Type

Information Technology

Contact Information for Business Card

I'm not sure what to include here. Please clarify whether I need to provide

Logo Text

PoundWise

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A version suitable for use as a Facebook/Twitter profile pic. I would like to have a character that communicates wisdom and/or finance (e.g., owl, pig, bull, etc.).

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Files

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