• A$400

• 269 designs

• 48 designers

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Logo Design Brief

The logo is for our website (www.cairnsholidayhomes.com.au) which we have been operating for 6 years.
We do the internet marketing for 15 privately owned holiday homes in Cairns, North Queensland, Australia. We market these homes for short term rental to the family holiday market. Decision makers are 70% females, age group is wide but 30-50 is the core. Homes are usually taken for 1- 2 weeks. This last year has seen a new market open up - contractors, mainly in the building industry, who rent from 2-5 weeks. Bookings are usually organised by women.

The name - "Cairns Holiday Homes"- is very important. I believe it has helped us to remain on page one Google for most searches. However, it is a very long name so if it was used it would have to be stacked with Cairns on top, Holiday in the middle and Homes on the bottom because I want the logo to be more or less contained either to (not necessarily in) a circle or square shape because I would like to be able to use a reduced logo as a favicon. It may be easier to use just the three initials - except on their own they mean nothing.
I am open to any type of logo whether Word mark, pictorial or abstract. It just needs to be memorable, clean and modern.

The colour of our website is mainly blue. Trust is an important issue. I am open to any other colours which are in keeping with the two key words (Holiday Home) plus a sense of Cairns. Cairns is a fun, tropical coastal city with green, rainforested hills on one side and the blue waters of the Great Barrier Reef and Coral Sea on the other.

Unless it was really innovative, I would tend not to want a graphic of a house or building in the logo because they are used so much by builders and real estate companys. However, there may be other ways to convey the idea of the comfort/security of a home. Other possible ideas to consider are suitcases, suitcase/travel labels, a hammock, beach, sea, a verandah, deckchairs, a bed, a table and chairs.

Target Market(s)

30-50 year old females on behalf of their families

Industry/Entity Type

Real Estate

Logo Text

No text except what is in the name or the initials

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.