• US$150

• 112 designs

• 37 designers

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Logo Design Brief

EMPHASIS IS ON THE LETTERING! / FONT! The logo that is with it will change over time and should be able to be replaced with different logos. We need a logo design for clothing, decals and beach/ boating merchandise. This design will be printed on shirts, hats, car window decals that promote the relaxed Florida beach and boating lifestyle. We would like a very simple design with unique text and a palm tree, some version of sand and water, beach chair, a boat or sun. Some combo thereof but not necessarily all. !!We want the words "Beachin 4 Shore" to be the highlight with unique type that is edgy and cool enough for teenagers!! A logo could be incorporated at the beginning, end, top and bottom or middle but the EMPHASIS is on the lettering! Theme is relaxing on the beach or boating to the beach. Target market is teens to Middle age. Competitors are Salt Life, Guy Harvey, Margaritaville, FloGrown, Reel Legends.
We differ because we don't have just pictures of big fish. The others aren't specific. We emphasize the southern outdoor beach, boating and island shores. What most people do on the islands and beaches, just chill and hang out. Boating to the islands, or going to the secluded beach and hanging out with friends and a drink. Southern style is having 2 pairs of flip flops, one for going out to dinner and one for boating. Only difference is one is dry.
Started project because we wanted that projected a lifestyle we loved and clothing and accessories to go with it.
The message we want to send is " This is cool and I like beaches, boating, islands and just chillin. The southern shore lifestyle" Cool enough for teenagers and college kids but real enough for middle age to identify with in "I like to do that or I'd like to". Screams I'm a southern beach goer or boater and I'm chill but cool. Not a deep sea fisherman or a crowded tourist beach.
Goal is to have high quality clothes, car decals and merchandise everywhere I look with this logo and think they like what we like. The southern outdoor shore and boating lifestyle. Just relaxing on the water like it's "Beachin 4 Shore". Budget $350 approx and timeline is about 10 days.

Target Market(s)

teens to middle age

Industry/Entity Type

Clothing

Logo Text

Beachin 4 Shore

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Edgy, cool text, lettering. Ability to put on a transfer sticker / decal in single color

Nice to have

• cool beach logo

Should not have

• dolphins, sailboats, big waves