• US$270

• 36 designs

• 7 designers

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Label Design Brief

A company based in HK is looking for a new & modern look to refresh our range of fish food for freshwater aquariums. (Original labels attached)
- Range look as we have 5 models & some will be available in 2 sizes.
- Red: Tropical Fish Food (Small Granules) AA001F (small) & AA101F (large)
- Blue: Tropical Fish Food (Mini Granules) AA002F (small) & AA102F (large)
- Orange: Gold Gran (Granules) AA103F (large only)
- Propose a colour: Tropical Fish Food (Pellets) AA104F (large only)
- Propose a colour: Tropical Fish Food (Stick) AA105F (large only) (Start with AA105F as primary project)
- A lot of text in both English & Traditional Chinese, as target market is Hong Kong.
- Bottles & caps are WHITE.
- Label size for 100ml bottles: 132mm (width) x 62mm (height)
- Label size for 250ml bottles: 182mm (width) x 96mm (height)

Target Market(s)

Hong Kong Aquatic market

Industry/Entity Type

It Company

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Small photo of fish food photo (1:1 scale)
• - AA logo
• - Made in Europe
• - Room for barcode (no need for batch code, as it is printed on the bottom of the bottle)
• - In fish food packaging, we try to fit photos of 3 to 4 popular types of fish (HK market) into the label, so consumers can relate to their fish easier and purchase our food instead of others. In our original labels, we prefer large image of fish (with parts cut out), if we show the whole fish, then it can be too small. We need Designer input here. (AA105 Fishes are in a PDF file)
• - Another interesting idea in our range of water treatment, we add fish image with background, so it looks MORE realistic & natural rather than Fish flying mid air on the bottle. But we only selected 1 fish for water treatment, and we want 3 to 4 fish here for fish food.

Nice to have

• Colour codes for different type of fish food, since we will be using the same design for a series of fish food.

Should not have

• Cartoons

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Files

Download all files - 6.4 MB