• US$150

• 120 designs

• 36 designers

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Logo Design Brief

Optavise, which was started about a year and a half ago, needs a completely new logo for it's relaunch that is taking place in the beginning of January. Optavise is a new and unique type of online insurance marketplace for middle class Americans between the ages of 55 and 70 years old. Their are 4 parts to Optavise. The Marketplace, an Educational Content Platform, a step by step guidance and suitability system, and a Organizational Dashboard for retirees financial life. The marketplace is an aggregator that brings together the prices and policy options of every insurance company that offers a specific type of insurance product. The educational content platform allows for the searching, playing, and interaction with all types of educational content such as videos, courses, infographics. The guidance systems provides recommendations based on inputs. And the ongoing organization system allows our customers to store, organize, and intelligently manage their insurance and financial products.

The main sense and feeling we want our customers and prospects to get from our logo and branding is the following:
Accurate, Efficient, Professional, Clear and Convenient Guidance to Ensure the Best Price, Most Suitable Product choice, and Best Organization for Their Entire Insurance Life.
Some additional principles and ideas that we want represented by the logo are the following; User-Friendly, Technology, Organization, strength, credibility, trustworthy, intelligence, honesty, efficiency, powerful, best price, guided, easy, convenience, comfort, step by step guidance, user-friendly, guide me, protection, security, certainty.

The colors we want are gold or dark orange and either black or very dark blue.

The images attached are some recent attempts at recreating our logo. They have tried to use this concept of a pathway leading the customer towards a goal. We think this could work, but we have not been satisfied with the options presented, and are looking for many more ideas and concepts. Whatever the concept is we need it to be more clear, engaging, and more professional and established looking.

Target Market(s)

Lower Middle to Middle income American Consumers between the ages of 55 and 70 years old

Industry/Entity Type

Medicare

Logo Text

The logo/icon should be integrated with our company name written in text. The slogan underneath should be "Save Money, Stay Organized"

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• be professional, trustworthy, credible, unique, strong

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Files

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