Law Firm Magazine Advertisement

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This customer received 130 advertisement designs from 31 designers. They chose this advertisement design from steluch as the winning design.
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Advertisement Design Brief
The Company:
Miller Law Group is the largest management side women-owned employment law firm in the United States. For over a decade, we have devoted our practice exclusively to representing business in all aspects of California employment law and related litigation. Our firm represents startups to Fortune 500s from a wide range of industries including retail, restaurants, telecommunications, manufacturing, health care, finance, oil and high tech. Please see our website for more about us. www.millerlawgroup.com
The Ad:
We are looking for a new design for our advertisements in a major legal magazine. The magazine itself has a modern, graphical approach much like Wired but for the legal/ business community.
Most advertisements are full page, and there is one every few pages. Some of these ads are text heavy, and others are full page photos. It is important that our ad stand out, as many of these other ads are for companies similar to us. We are looking to attract the attention of internal corporate counsel to the benefits of our outside assistance in their employment matters. We would like to maintain a professional but forward-thinking image.
We would like concepts for a full page magazine ad in black and white. We would like the designs to be based in artistic representations of our office (see photos for reference) and graphical in approach. Please do not use photos. We are looking for bold, eye-catching contrast and simple designs.
If you have any further questions, or would like clarification, please email Kiersten at ksb@millerlawgroup.com
Updates
From looking at all of the designs that have been sent in so far, I would like to note that while we would like for the ad to fit in with our website design, we do not want it to look exactly the same. The paneled image approach is not necessarily what we are looking for.
Added Wednesday, December 07, 2011
I am in the process of obtaining more photos of our firm to post for you to use. There should be at least a few new ones by end of today or tomorrow (PST).
Added Thursday, December 08, 2011
This project is now guaranteed! Keep up the good work and I look forward to seeing more designs.
Added Friday, December 09, 2011
Added Monday, December 19, 2011
Project Deadline Extended
Reason: Updated brief with different requirements. Please re-read it. Thank you!
Added Monday, December 19, 2011
Industry/Entity Type
Law Firm
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be black and white.
Please include:
our logo OR Miller Law Group in Futura font.
California Employment Law for Business (our tagline)
San Francisco Los Angeles (our locations, no address please)
www.millerlawgroup.com (our website)
WBENC Logo
MCAA FAN Logo
Go-to Law Firm Logo
Nice to have
- Artistic representation of our office