• US$250

• 182 designs

• 43 designers

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Logo Design Brief

We need a new logo design for an independent automotive repair business with 2 locations in Los Angeles. We are about to change our 2 brand names from MiniWorx (www.miniworx.com) and BMWworx (www.bmwworx.com) to one consolidated business name - Import MotorWorx. Customer satisfaction is our number one priority. Since 2010, we have been the "go to" shop for Mini Cooper and BMW repairs at almost half the cost of the Dealerships. Due to our specialization, our technicians are experts in solving complex problems that these models often have. We even get customers sent to us by other shops that do not have our expertise or the latest technology required for these models. We will be expanding our offerings to include Mercedes Benz when re relaunch with our new name. The logo design should be clean, crisp, modern, sleek and appealing to an upscale audience. It should convey that we work on "European" models. Mini Cooper uses a lot of Red and Black in their branding and BMW and Mercedes use a lot of silver and black.

Target Market(s)

Mini Cooper, BMW and Mercedes drivers.

Industry/Entity Type

Automotive

Logo Text

Import MotorWorx - Servicing Mini/BMW/Mercedes

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Needs to be clean enough to use on website, flyers, uniforms, etc.

Should not have

• No old fashioned automotive icons. Cannot use shapes that are too similar to Mini Cooper "wings" logo or too representative of an actual BMW or Mini Cooper.