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Update optical engineering firm logo or propose how to use current one (font, color, positioning)
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This customer received 131 logo designs from 51 designers. They chose this logo design from Quick™ as the winning design.
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US$286
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131 designs
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51 designers
Logo Design Brief
Want to update our logo or alternatively come up with a better way to use the existing symbol.
What font should the company name be in? What color should the logo be and how do we use it on dark, light, photo backgrounds? What amount of spacing should there be between the company name and the logo? How do we use the logo and company name horizontally and vertically?
The logo is based off of the diagram for how light reflects off a surface (see attached). For a new logo we are imagining a simplification that keeps the aspect of the logo that shows light hitting and then reflecting off the surface.
Our colors are red, black, grey and white but we don't have any sort of branding guide or rules on how much or little to use those colors.
Company description: Surface Optics Corporation offers a single engineering and manufacturing source for characterization, control, and exploitation of the optical properties of surfaces. Our unique understanding of customers’ needs allows us to offer engineering services, proprietary analytical software, reflectometers, hyperspectral and multispectral imagers, and surface coating products that are cost effective, innovative, and provide unsurpassed performance.
www.surfaceoptics.com
Updates
Project Deadline Extended
Reason: Would like to extend deadline since designer requested I do so.
Added Monday, January 30, 2017
Target Market(s)
military R&D, university researchers, industrial
Industry/Entity Type
It Company
Logo Text
Surface Optics Corporation
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Work well on both a dark or light background. Not required to use any particular shade of red(s), but am looking for some combination of reds, grays, white or black.
- Surface Optics must be together.
Nice to have
- Open to having just "Surface Optics" in the logo rather than the full "Surface Optics Corporation", interested in the possibilities of both.
Should not have
- No rainbow related designs, many of our competitors use this theme.
