Fitness Brand - Logo Redesign - We need a logo to match the growth of the company!

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Logo Design Brief

Welcome to our brand, Natural Brawn.

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** Important we do not want any direct reference to Muscles, Exercise Equipment or Scientific Equipment **

Primary logo must have complete company name and an option for a short form where a larger logo is not possible.

Our original logo is attached for reference.

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We have gained a good niche following in our Fitness Segment and we are looking to build our brand further. The first thing we need is a logo re-design.

Our community is made up of drug free athletes and our service range from;

* Online Nutrition (Primary)
* Training plans
* Clothing
* Supplements.
* Private Gyms

We need to a logo that will work with a range of products (Apparel, Supplements, Literature and Signage) .

We are a company that bases its products on science, research and evidence. With that in mind this needs to be a very credible and professional logo.

Whats changed is our brand has moved from just working in the bodybuilding community to more across sport, performance and fitness (still with a strong emphasis on resistance/weight training).


Target Market(s)

Professional Men / Women 18-60

Industry/Entity Type

Fitness

Logo Text

Natural Brawn


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Character Logo

Logo with illustration or character

Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)


Font styles to use
Sans Serif

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Long and Short Form
Nice to have
  • Simple, transferable - use in multiple products and locations (Signage, products, literature, websites etc)
Should not have
  • No images of Fitness Equipment, Muscles or Scientific Equipment

Files
Payments
1st place
US$150
Total
US$150

Project Deadline
02 Dec 2016 19:25:51 UTC
Language

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