Rename, Rebrand & refresh our business before we take the next step in scaling our business overseas

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This customer received 81 logo designs from 29 designers. They chose this logo design from hih7 as the winning design.
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- Bundled Project 2
Logo Design Brief
We are renaming our business from GiftRewards, to Referral Engine
The Referral Engine program is a way for companies to build a referral network without lifting a finger! We REWARD your customers with a gift. We RETAIN customers by driving back to your business. We REFER new business through a referral program.
Our program is 8 years old and needs a freshen up before we have a big marketing push in 2017.
We want the main focus of the log to push toward the referral element of the program. Our branding will be aimed at our business making our customers business more money through building their referral network.
We currently use green as a lot of our customers use red and blue for their branding and we wanted to stand out from them.
We want to move away from the 'Gift' brand and focus more on the referral.
The new branding will flow on to a new website and point of sale material.
Our current website is giftrewards.com.au (You'll see it desperately needs a make over!)
Target Market(s)
Big ticket sellers or related (Cars, caravans, motor bikes, houses, finance brokers).
Currently Australia, but planning on growing into UK and South Africa
Industry/Entity Type
Business
Contact Information for Business Card
Patrick Bennett
pat@giftrewards.com.au
giftrewards.com.au
1300 798 732
Logo Text
Referral Engine. Reward. Retain. Refer.
Number of Pages Required
2 page
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- my project must be bright and clean. It is a B2B business so must be designed that way.
Should not have
- shold not be aimed at a young B2C demographic
Payments
Total
A$150
Project Deadline
02 Dec 2016 16:51:55 UTCProject Upgrades
Bundled project(s)
- offering A$109 web design to winner
- offering A$39 business card design to winner