• A$150

• 147 designs

• 44 designers

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Logo Design Brief

I need a logo for 100% organic, natural, petrochemical free skincare range based in Sydney. All samples have flown off the shelf and i've got a backlog of requests, hence the tight timeframe. The products contain ingredients such as beeswax, cocoa butter, shea butter, grape seed oil, wheatgerm oil, antioxidants etc. With regards to the look, I am using amber glass with gold/bronze lids for packaging which will be marketed in the medium to high price range.

The company is Kwila naturals. The name Kwila comes from a native tree from Papua New Guinea which is where I was raised. I am making these products as a direct result of seeing my home (PNG) affected by climate change, overfishing, logging and mining and want these products to show that natural, sustainably sourced, organic ingredients can offer what the high end chemically laden brand names can without costing the earth.

I am envisioning rose gold/gold on white (happy to take directions on this). I'd like the logo to be feminine with a tribal twist? that would be amazing! I wouldn't mind a native Papua New Guinea animal or animals. For some inspiration, the native bird of Papua New Guinea is called a bird of paradise (attached). Happy to see ideas with PNG items such as the kundu drum, billum (woven bag), native pig husk necklace, tribal masks or traditional boats/houses etc.

Ideally, I'd like the logo to look classy and elegant but also not be your typical high-end looking cosmetic logo. Something that's natural, fluid, organic, classy, elegant and feminine.

I'll leave it to the experts to decide. Thank you :)

Target Market(s)

Mostly women who are conscious of chemicals and synthetic additives in mainstream products but still want items that are natural and organic but also have a luxurious element to them. Mostly women, mothers, millennial, environmentally conscious/aware individuals.

Industry/Entity Type

Cosmetics

Logo Text

KWILA naturals

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Metallic, warm colours-something that matches amber glass pots and gold/rose gold or bronze lid
• Clean and streamlined-not too busy please

Nice to have

• Organic, fluid illustrations/drawings.
• Some tribal element

Should not have

• Yellow or blue
• Typical organic/natural product logos e.g. a tree, leaf, flower in (green, brown etc.)

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Files

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