• US$140

• 14 designs

• 7 designers

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Illustration Design Brief

We need an illustration for our new chalkboard wall at Amplifon headquarters. This is part of an internal competition between departments/divisions. The goal is to demonstrate how our team members are fulfilling the company's mission - "everyone has the right to hear the sounds of life." The winner will be chosen based on thematic creativity and execution.

We have had some ideas come in from our team members so wanted to share below. I've included as an attachment (Image Ideas.doc). I've also included another attachment - a picture of the first team's chalkboard illustration so you have an idea of what has been done.

Idea 1:
"what if we did something on the theme of bringing sound to life and the left side of the chalkboard mural was in black-and-white (representing the world of hearing loss) and then the right side of the mural was full of bright, vibrant colors (representing life w/ hearing restored)? Not sure exactly what the images/scene might be but thought the idea of a scene straddling both worlds could be impactful."

"Building on this idea [refer to image idea.doc attachment], what if we used an ear instead of a brain and made that the center of the design on each side? Then we could add images around each ear to depict isolation (black and white side) and full, beautiful, engaged life on the color side?"

"We could do something with the sound stories that is part of Amplifon's mission. Like music notes with different sounds of our team members."

Company background:
Guided by the belief that everyone has a right to hear the sounds of life, Amplifon Hearing Health Care enables people across the United States to obtain high-quality, affordable and convenient hearing healthcare close to home. Founded by audiologists in 1995, and originally known as HearPO, Amplifon Hearing Health Care is the nation’s leading independent hearing healthcare program and is a division of Amplifon SpA, the largest distributor of hearing aids and hearing services in the world.

Covering more than 175 million lives, Amplifon Hearing Health Care works with a variety of entities, including insurance companies, employers, third-party administrators, workers’ compensation programs and government agencies, to provide access to discounted hearing aids and related services. Amplifon maintains a nationwide network of credentialed hearing healthcare professionals and a product formulary of more than 2,000 hearing aids, featuring the latest technology, from several leading manufacturers.

The Amplifon Hearing Health Care value proposition includes a low-price guarantee, 60-day risk-free trial period, three-year hearing aid warranty and one year of follow-up care. Amplifon simplifies the process of obtaining hearing healthcare, whether it’s verifying benefits or cutting through the confusion of insurance coverage. Start-to-finish, highly individualized guidance helps ensure that each person’s needs are met.

Ultimately, Amplifon Hearing Health Care exists to make hearing healthcare accessible to all people, empowering them to reconnect with life’s most beautiful moments and memories.

Target Market(s)

Internal/employees

Industry/Entity Type

Healthcare

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• In terms of design, we will need something on the simpler side so that our Marketing team can recreate it using chalk on the large chalkboard wall.
• Must have a clear theme

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Files

Download all files - 2.0 MB