Logo Design for Online Retailer

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This customer received 212 logo designs from 88 designers. They chose this logo design from Sergio Coelho as the winning design.
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Logo Design Brief
We need a logo design for a company based near London in the United Kingdom called "Pronto Direct". Our company is an online retailer and we sell a variety of products ranging anywhere from ladies clothes and footwear to sports items, electronics, food products and more, so there's not just one category of products we specialise in - the logo needs to appeal to the broader market as a whole.
Our USP (Unique Selling Proposition) as a company is that our customer's receive their orders quickly (hence the name: PRONTO DIRECT).
The logo will appear on our eBay & Amazon stores as well as on our eCommerce website (to be built in the future) and on various printed company materials such as letterheads, brochures and advertisements etc...
I have attached our existing logo we have been using up until now. We do like a lot of things about it but we feel it needs to be modernised, polished and made more striking than it currently is.
e.g. We like the rocket and the parcel elements of the logo as they illustrate our USP very well.
As a designer entering this contest, you have two choices:
1. Use our existing logo design as a base and modify it - making it more modern, polished and striking.
2. Start from scratch and provide us with a completely unique design
You are also more than welcome to enter one or more of each.
The main colour of the logo should match our company colour which is red.
The logo will appear mostly on lightly coloured backgrounds.
The text should read either "ProntoDirect", "Pronto Direct" or "PRONTO DIRECT".
Updates
Project Deadline Extended
Reason: Some good designs received so far, however we would like to extend the deadline to allow some more submissions.
Added Thursday, November 24, 2016
Industry/Entity Type
It Company
Logo Text
Pronto Direct