Logo Re-design for a consultancy
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This customer received 337 logo designs from 101 designers. They chose this logo design from jaime.sp as the winning design.
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Logo Design Brief
We need to redesign and update the logo for an organization development consultancy based in UAE (we offer consulting and training solutions).
We would like to maintain our color combination (Blue and brown) but use slightly 'grayer' versions of the current colors.
The logo should rely on the company name but needs to have an icon/design element that can be used on its own as well.
Finally, the spirit of the logo should be maintained regardless of whether the company name is in Arabic or English m(i.e. right-to-left or left-to-right)
Updates
Project Deadline Extended Reason: We would like to see more creative ideas that are NOT based on the combination of L & A Added Sunday, November 20, 2016
Target Market(s)
Business-to-Business. We work with local and regional (middle east) organizations to deliver consulting and training solutions. Our clients are typically HR managers, training managers, and organization heads.
Industry/Entity Type
Training
Logo Text
Learnactive
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Maintain the Blue and Brown color combo - 2 color-palette.
- Icon/design element
- Flat & Clean
- Modern, THIN font (NOT like what we have now)
Should not have
- Shadows
- Shading
- 3-D
- Metallic-like colors
- Thick fonts
- Script fonts
- Icon/design element should NOT be based on a combination of LA: our company name is Learnactive, not Learn Active