• C$270

• 27 designs

• 16 designers

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Packaging Design Brief

Our brand is called Baby Works and we make products for bath, bedding, maternity body pillows and disposable baby bibs and change mats. We sell to baby stores and retail stores across North America and Europe. Our positioning is mid/high end and we need a new modern look that is simple. We tend to include too much text and overload our packaging. It should be modern and clean. Our current background pattern is a bit too loud and makes things look cluttered. We want a consistent look that can be used across all of our products. It can however have slight differences to categorize the items (ie: all bath items have a particular colour stripe at the bottom to help group them). Please visit out website: www.babyandkidsworks.com to see more details on the current range and branding. We have products packaged in bags, some in boxes etc... I've also attached our brand presentation. The final design should communicate quality and comfort.

Target Market(s)

Baby products that appeal to moms and dads

Industry/Entity Type

Baby

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• It should not be gender specific. It needs to include colours that appeal to both boys and girls. Blue is OK but pink is not. I also don't like yellow or orange. I like "soft" and light colours.

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Files

Download all files - 70.7 MB