UK Online prepper company requires logo

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This customer received 94 logo designs from 27 designers. They chose this logo design from ESolz Technologies as the winning design.
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We need a logo for a startup prepper supplies company in the UK. Our target market "Preppers", are individuals who are buying goods in preparation of a natural or man-made disaster. Such goods include Food, Water Purifiers, Survival Gear and Hunting gear. (not firearms as such weapons are banned in the UK). The company will provide Hunting equipment such as Knives or Bows, however we intend to keep this side of the business low profile so do not wish to promote this in the Logo. The website color, for all banners ect will be Blue, but it is not essential that the Logo includes this color.
UPDATE
After reviewing the existing images I would like to add to my description.
Images and Thoughts - based on what we have received.
- Our customers are both URBAN....... as well as Outdoors customers.
- Our Products PROTECT our customers. Protect a home. A shield is too traditional, but if you can imply protection in a Logo then that will work well.
- Supplies include Water Storage, Water Purifiers, Long Life Food TIns, Food Preservative, Food Storage. As well as outdoor survival.
Target Market(s)
"Preppers"
Industry/Entity Type
It Company
Logo Text
Preppers Supplies
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be Creative. I don't really need anymore "Prepper Supplies" wording in different colors.
- - The image will be on a black background. Color choice should reflect this.
Nice to have
- Creative Variations on the attached image, very poorly drafted image.
- Broken contemporary font similar to Motor or Polar Vortex or Broken Detroit on the following website. http://www.fontspace.com/category/contemporary
Should not have
- - I want to stay away from lettermark logos that look very corporate. This is a customer facing business.
- - People are keen to use Bows or Knives in the images, if they are used the should be subtle.