Symmes Creek Ranch all natural beef packaging

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This customer received 55 packaging designs from 13 designers. They chose this packaging design from Garth Jones as the winning design.
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Packaging Design Brief
I would like a custom label to affix to my packages of steaks, roasts, and burgers. The packaging label should be simple and represent the all natural, healthy and humane way we raise our grass finished and natural grain finished beef. check out www.symmescreekranch.com for photos of the ranch and information about our cattle.
Target Market(s)
consumers who wish to purchase beef that is born and raised in Ohio, never given any antibiotics, implants, or hormones. Cattle are never confined, always on pasture, even when finished on grain. Humane treatment of the animals which are handled by horseback and on foot.
Industry/Entity Type
Ranch
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be able to incorporate the American Grassfed Association label.
- http://www.americangrassfed.org/
- I like dark colors, rich and earthy, but maybe on a white background to stand out on the clear plastic wrap over the beef. Imagine you're buying a steak at Krogers and look at how the packaging stands off from the color of the meat.
Nice to have
- I would like a very simple label that incorporates some icon or picture of a calf or cow. See my website www.symmescreekranch.com