Redesign of a field leading B2B news website

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This customer received 63 logo designs from 29 designers. They chose this logo design from Red Chile as the winning design.
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We are Retail Gazette, a field leading B2B news website for the retail sector that has a logo that has looked dated from day one. We are looking for a new logo that reflects that we are a modern digital medium, whilst also having a nod back to our journalistic heritage.
Target Audience
- High level business professionals in the retail industry
Key elements:
- Simple, elegant, clean and minimal.
- Flat image design – no faux light sources, embossing or other such elements.
- 3D logo / depth is fine if only flat colour or gradients are used.
- Image or font based logos fine but the words 'Retail Gazette' must be there somewhere
- Must work well both online, through social media and website, as well as offline through promotional materials.
- Work as both a multi-colour logo and single colour.
- Traditional RG blue is 083bae / R:8 G:59 B:174
Logo's we like for inspiration are attached.
Target Market(s)
High level business professionals in the retail industry
Industry/Entity Type
Retail
Logo Text
Retail Gazette
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Key elements:
- - Simple, elegant, clean and minimal.
- - Flat image design – no faux light sources, embossing or other such elements.
- - 3D logo / depth is fine if only flat colour or gradients are used.
- - Image or font based logos fine but the words 'Retail Gazette' must be there somewhere
- - Must work well both online, through social media and website, as well as offline through promotional materials.
- - Work as both a multi-colour logo and single colour.
- - Traditional RG blue is 083bae / R:8 G:59 B:174 (open to use of other colours to go with this)
Should not have
- No faux light sources, embossing or other such elements.