Heart of Riding - Rider Biomechanics Coach logo

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Logo Design Brief
Logo for a horseback riding coach business.
Looking to use it for website, business cards, and merchandise among other things. My website: www.heartofriding.com - please visit it and notice the font, colors and read some about me and what my business is about.
I teach english-style riding along the lines of dressage, using a method called Ride With Your Mind.
Biomechanics of the rider is my specialty.
From Wikipedia: "Biomechanics in sports can be stated as the muscular, joint and skeletal actions of the body during the execution of a given task, skill and/or technique."
I use innovative and non-traditional ideas and teaching techniques to improve the rider's biomechanics to transform them into an athlete who, through superior body control, can guide the horse through movements to win top scores in competition... or just ride safely wherever they go.
Updates
New idea, please see brief for updated idea :)Thanks everyone!! Added Tuesday, November 8, 2016
Target Market(s)
Horse lovers, people who want to learn how to ride, people who want to win at riding competitions. Typically, middle aged / middle and upper class women.
Industry/Entity Type
Horseback Riding
Logo Text
none, no letters please
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A stylized horse as shown in the image file I provided - see gold image, "iron horse".
- This image should be changed to have a rider in the same style as the horse, based on the other photos I have provided.
- Somewhere in the rider's abdomen/seat a heart.
Nice to have
- I like the gold color used in the iron horse image.
Should not have
- - western/cowboy theme
- - jumping horse
- - thoroughbred racing horse
- - I'm not fond of bits (the metal piece that goes in the horse's mouth)
- - a rearing or bucking horse
- - a horse with its mouth open or ears flat against its head