Texas Association of Staffing Logo Update

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This customer received 102 logo designs from 43 designers. They chose this logo design from mvillamin as the winning design.
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Logo Design Brief
We are a professional organization for the Staffing industry. Our current logo is dated and tired and we need something fresh, exciting, polished and memorable. We need to get away from the Texas flag (way too many organization's use the flag) and instead focus on the Texas colors (red, white, blue), maybe the Texas Star (lone star). We want a logo that will look sharp and smart on business cards, monogrammed apparel and our website.
The idea is for someone to see our logo and know who the logo is identifying (i.e. Golden Arches = McDonalds). Our current logo is uploaded. I have also attached a logo for Assurance. I like how their logo would allow the company to use their full name and image (triangle) or just the image of the triangle in order to get their message across.
Target Market(s)
Owner's of Staffing companies (who are our members) and owner's who have not yet joined.
Industry/Entity Type
Professional Service
Logo Text
Texas Association of Staffing
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Eye catching. Professional.
Nice to have
- NA
Should not have
- NA