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SSURF -- Brand new scientific society needs a logo that's fresh and daring
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This customer received 70 logo designs from 25 designers. They chose this logo design from meygekon as the winning design.
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US$150
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70 designs
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25 designers
Logo Design Brief
The Society for Science at User Research Facilities is a brand new professional society dedicated to all aspects of user facility research, and we're looking for a logo that would create an identity recognizable by scientists and engineers, government officials, and the public at large. Details about the Society--its membership mission, goals, etc. are in the two documents uploaded on the initial request page. Basically, SSURF is a platform for communities of practice—i.e., it is a “community of communities” that include User Executive Committee chairs, user research facility directors and managers, communications managers and writers, government affairs liaisons, scientific society representatives, and individual researchers. It is NOT a lobbying organization, but serves as the only consolidated voice of the user science community for the United States on Capitol Hill.
Updates
We think that so far, designers are focusing too much on using "SSURF" as the identity in lieu of a graphic, or on people (hands, stylized arms, etc.). We want the focus to denote more of a global impact that our science is having---by making multi-million dollar scientific instruments available to the research community. Our science ranges from how contaminants affect the soil, plants, and waterways, to energy storage for improved batteries, to climate change and understanding human impact on our atmosphere to deep space, black holes, and other astrophysics topics. Abstract concepts for a logo are preferred over pictures of the earth or people.
If using a globe to represent both the large global research community and the science, the globe ideally would capture the range of science we represent. As an example, It could have layers representing land/soil, then oceans, clouds/atmosphere, earth, and space.
If using "SS" as the visual identify to highlight "Society for Science", the "SS" must be very abstract to avoid the historical negative connotations. If you choose something like this, we would still like to have something that represented a global appeal---such as a global "swish" around or through the "SS" or the "S" serving abstractly as a door into the earth research.
I hope that helps you as you think of ways to create a new design. Thanks!
Added Wednesday, November 9, 2016
Target Market(s)
Membership will include publicly funded scientific user facilities and their representatives (directors, managers, communications teams, government liaisons, graduate and postdoctoral researchers, early career, senior researchers, other society members, and distinguished scientists/engineers. Outreach will include government officials at local, state, and national levels; university executives; industry corporations; public at large.
Industry/Entity Type
It Professional
Logo Text
SSURF or Society for Science at User Research Facilities
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Design options in color and black and white that are easily scalable to letterhead, business cards, brochures, banners:
- 1) Icon with text, both acronym (SSURF) and full name (Society for Science at User Research Facilities);
- 2) seal or illustrative design: both acronym (SSURF) and full name "Society for Science at User Research Facilities" -- ex. Starbucks seal.
Nice to have
- We want something fresh and daring that will capture attention and help build the identity for a new professional organization dedicated to scientific communities working on solving some of the world's biggest challenges in health, environment, and energy.
Should not have
- Should not be gender specific; should not be geared toward one research area--the society represents multiple science disciplines, facilities, and approaches. Facilities span fundamental to applied research--from high energy physics to molecular and cellular studies in terrestrial and subsurface ecosystems as well as biological systems to drug development for human health. Should NOT look like the logo for NUFO, the previous grass-roots organization (precursor to the non-profit society) -- see attached.
