FOOD PACKAGING DESIGN
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This customer received 41 packaging designs from 8 designers. They chose this packaging design from Khoo as the winning design.
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Packaging Design Brief
We need a new packaging design for our food product. The product itself is basically dried cheese shreds ( we call it cheese jerky ) which is made from 100% milk. Our product have two flavors: original and spicy. We prefer the new design to be as attractive as possible ( very important ). Like many Japanese food packaging, We like the type of design that makes you feel that it's a premium product and makes you want to try it. Since it is a cheese product, the inclusion of a cute little mouse mascot in the design would be nice but not compulsory. The packaging will be made from Aluminium zip bag with the following size: 26x16 cm (Height x Width).
Attached is our current packaging design, however, we want a whole new refreshing design.
Note: We also attach pictures of our cheese product. Please feel free to modify it according to your creativity. The picture of the product must be different from the original. Do not only 'copy-paste' the picture to your design.
We like elegant design and We want the picture of our product to be "deliciously attractive".
Our product will have the following elements in the packaging:
Front Page:
Product name: CHEESE JERKY. You can play with the font to make it more attractive or playful.
Product net weight ( 2 digits + 'g' ).
A picture of our product.
Flavor Name.
Statement: "No artificial color or preservatives".
Statement: "Please refrigerate after opening".
Back Page:
Area for Product description.
Area for Ingredients list.
Manufacturer information.
Barcode.
Statement: "ISO22000".
Statement: "HACCP".
Updates
Project Deadline Extended
Reason: Designers submission was very late, need more time to work out with design adjustment.
Added Sunday, October 20, 2013
I've now guarantee the payment for this contest. Good luck !
Added Wednesday, October 23, 2013
I've now guaranteed the payment for this contest. Good luck !
Added Wednesday, October 23, 2013
Project Deadline Extended
Reason: Just for finalizing project writing
Added Sunday, November 03, 2013
Target Market(s)
Cheese lovers. Vegetarian. Age group from children to adult. Snack lovers.
Industry/Entity Type
Weight
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Front Page:
Product name: CHEESE JERKY. You can play with the font to make it more attractive or playful.
Product net weight.
A picture of our product.
Flavor Name.
Statement: "No artificial color or preservatives".
Statement: "Please refrigerate after opening".
Back Page:
Area for Product description.
Area for Ingredients list.
Manufacturer information.
Barcode.
Statement: "ISO22000".
Statement: "HACCP".
Nice to have
- Mouse mascot.