4WD Company Looking to Expand business and open a Tyre & Wheel Shop - Need a logo

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This customer received 167 logo designs from 54 designers. They chose this logo design from samba logo as the winning design.
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Logo Design Brief
We currently have 2 businesses - Automotive Solutions Cambridge which is the mechanical side of our business that fixes and services all types of vehicles and 4WD Solutions which supplies quality accessories and parts to vehicles. We are now opening a Tyre & Wheel shop and need a logo - Tyre & Wheel Solutions. We sell to the higher end of the market so want a logo that is professional looking. The challenge is that we will predominately sell four wheel drive wheels and tyres but also racing style tyres and wheels so not sure how to make a logo work? It may be hard to design a logo with such a long name too?
Target Market(s)
Men 25 - 65 with high disposal income who own big vehicles like utes and SUV's etc.
Industry/Entity Type
Automotive
Logo Text
Tyre & Wheel Solutions
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Be easy to read - clear and concise as our building is a long way from the road and you need to be able to read the sign from 80 metres away.
Nice to have
- Nothing in particular
Should not have
- Nothing that looks 'muddy' or dirty