New Zealand offroad accessories.

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This customer received 130 logo designs from 44 designers. They chose this logo design from AFD as the winning design.
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Logo Design Brief
we are looking for a new logo for our brand new company based in NewZealand. we are an online store importing and supplying NZ with aftermarket 4x4/ 4wd/ offroad accessories and camping products, the mission is to supply NZ with quality products at an affordable price to all, especially to get people outdoors again. such as light bars, tents, winches, recovery gear, roof racks, suspension.
we are called ROCKHOLD 4WD .
we would like to see the logo to be
clean and un cluttered,
easily recognisable from a distance,
easily transferable to mediums such as branding or stickers.
clever with use of negative spaces.
envoke outdoors.
we do not want the use of images of 4x4 vehicles. or mud.
Updates
please try and make a logo that has abit of thought and not just copied and pasted templates and clip art....you dont have to use the company name in every design. but if you do, then please make it easy to read.please try something abstract also, something conceptual. easily recogniseable is key! especially from distance.alot of designs are far too rigid and have no flair. we want a modern look. Added Thursday, November 10, 2016
Project Deadline Extended Reason: We STILL NEED A LOGO PLEEEEASE!! current designs are not cutting it. To all designers that have already submitted please try again.We want your creativity please! Added Wednesday, January 4, 2017
Project Deadline Extended Reason: We need some new fresh designs please!payment will be guaranteed to the winner of this auction.Bold, clean , fresh looks wanted. Added Thursday, February 23, 2017
ONE LAST CHANCE!
please help us designers. payment is now guaranteed.
and this is the last time we will be running an extended time frame. as we need the perfect design by next week.
please submit your best and most creative original designs today! and be rewarded.
Added Thursday, February 23, 2017
Target Market(s)
men, aged 18-55
Industry/Entity Type
Automotive
Logo Text
ROCKHOLD
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- clean lines, bold colours ,use of negative spaces. flat design
- easily recognizable, especially from a distance/ on passing vehicles.
Nice to have
- abstract designs. something we havent seen before on google search.
- text is optional.
Should not have
- must not be cluttered, have vehicles, include mud. not 3D.
- no fancy fonts that are hard to read.
- not too many words.
- no stars, or trees, or flames.