• US$160

• 154 designs

• 29 designers

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Logo Design Brief

Need a logo design for a digital product called The Road Ahead. It's a game you play to understand your future and what jobs fit your personality

These are games that predict talent. The Road Ahead delivers Career Orientation as a self-led experience combining the excitement of games with psychometric assessments.
So candidates play, and get inspired, and get a a career-centered experience that provokes thought around potential career paths

These career development games deliver real value -- play for 10 minutes and the game tells you who you are, and gives a list of 15​+​jobs that fit your personality.

As pre-hire assessments use surges, Persona Labs is making the Candidate Experience fun.

See Roadahead.co for tone, color pallete etc

Target Market(s)

Target: Young jobseekers -- Millenials. But also need to appeal to the companies that will 'sponsor' Road Ahead, so professional look matters

Industry/Entity Type

Recruitment

Logo Text

The Road Ahead

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Look and feel and tone of the website and the product (see roadahead.co and read there and watch the videos)
• Logo needs an icon, and Should also have either a text treatment /font selection or include the words in logo. One of the two

Nice to have

• Optimistic, looking ahead

Should not have

• Corny trite ROAD stuff. Caution signs, hazard lights, police

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