• US$400

• 72 designs

• 17 designers

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Logo Design Brief

Logo will be pictorial with text. Ideally, this will be a logo that can instantly be associated with our brand and the text and pictorial can be presented individually or together.

We want the text to have a distinct personality such it can stand on its own to represent the brand.

We are an unashamedly male-oriented brand that enjoys using sandwich/kitchen jokes and also advocates of Chuck Norris' masculinity.

Key elements of the pictorial logo:
• Manly. This logo has to be instantly recognizable as masculine. It has to be an action/pose/figure that is instantly associated with men
Below examples should not be followed EXACTLY. They are merely for reference:
- Muscular man
- Man standing up to pee
- Man holding weapons
- Man wrestling a bear
• Simple. Silhouette based logo is an avenue that can be explored, as it is a single color block, and can be recognized instantly.

For the text part:
• This logo is purely word based. Basically, it should evoke brand association as well.
• The logo should be easily recognized.

A fine example of having an instantly identifiable pictorial logo & word logo is Nike:
Nike is famous for its “Swoosh” logo along with its NIKE (word) logo. Ideally, BTBM would be the same, with an instantly recognizable picture logo, and another simple take on the BTBM letters.

PLEASE REFER TO ATTACHED BRIEF FOR VISUAL REFERENCES.

Target Market(s)

Target Audience:
Young males from 15 – 30 years old
Internet Savvy, Mobile
Possess above average household income
Preferably have access to credit cards for purchase

Industry/Entity Type

Business

Logo Text

BTBM Clothing

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Shouting to the audience that we are an unashamedly male-orientated brand
  Upmarket product
  Buy our products, and you will be seen as a man and get all the women you want
  Utilize only up to 2 colors
  be willing to have a design that is “OUT THERE” to establish a personality
  be shamelessly masculine
  be bold
  Pictorial's width and height must be the same
  Put more detail in the text
  
  Placement Example.
  BTBM
  - Clothing -

Nice to have

• Furnish the text with a vintage feel
  Clothing to be placed in a ribbon (EXAMPLE)
  

Should not have

• DO NOT Try to please everyone. We are aiming for a niche
  DO NOT Be feminine at all
  DO NOT Overcomplicate the designs

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