• US$160

• 106 designs

• 24 designers

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Logo Design Brief

Seeking a logo refresh for a branded dietary supplement ingredient.

HMB® (scientifically known as ß-hydroxy ß-methylbutyrate) is produced naturally in the human body. It promotes muscle protein synthesis while simultaneously preventing muscle protein breakdown. In other words, HMB® helps you get stronger faster by building and maintaining muscle mass.

HMB® is popular among professional athletes like body builders and Strongman competitors.To learn more about this ingredient and who it's currently marketed to, visit http://www.hmb.org/

The current HMB® logo has existed for many years and is in need of a refresh. That being said, it is well known and well recognized, so we don't want to change it completely. We'd like to keep some of the design elements, whether it be the block font or the swoosh. The design should also include our tagline "Strength. Recovery. Endurance."

In Japan, HMB® is known as HMBeta. We are open to designs with this name, and designs that include the Beta symbol (ß).

The design must NOT include leaves or flowers; HMB® is not derived from plants.

Thank you for reading this brief, thank you for your interest in this project and I look forward to seeing your designs!

Target Market(s)

Sports Nutrition

Industry/Entity Type

Nutrition

Logo Text

HMB® or HMBeta

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must say HMB with the copyright symbol (®) or it can say HMBeta.

Nice to have

• The logo design might look cool with the Beta symbol (ß) incorporated.

Should not have

• No leaves or flowers. HMB® is not derived from plants.

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Files

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