Label design for Activated Charcoal Powder

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This customer received 79 label designs from 12 designers. They chose this label design from 55rova as the winning design.
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Label Design Brief
We are looking for a designer to create the label of a new product:
“Raw Activated Charcoal Teeth Whitening Powder”
We need a label design to catch the eye of both women and men, with a hint of VINTAGE felling.
We have attached some of our competitor’s examples, but we also need that bit of a difference which will make our product to stand out from the crowd.
Technically, we need the main title in the centre of the label, direction and EAN number on one end, with EAN in the low corner, ingredients and Amazon SKU number at the other end, with SKU number in the low corner as well. Also under the title we need some specifications as POLISHES TEETH, FRESHENS BREATH, REMOVES PLAQUE, PREVENTES GUM DISEASE
Please, feel free to use your imagination, we are open for any catchy ideas
Note: Please, do not concentrate on the brand name, the writing has to be focused on: RAW ACTIVATED CHARCOAL (check the competitor`s examples)
AI artwork size: 210mm x 60mm
Brand:
Derma Medico
Product Description: (middle of leaflet)
Title:
RAW
ACTIVATED CHARCOAL
TEETH WHITENING POWDER
100% ORGANIC
80g / 2.82oz
www.fandfstores.co.uk
Ingredients: Premium Food Grade Raw Coconut Shell Activated Charcoal Powder
100% Natural, No synthetic additives, colours, preservatives, foaming agents, artificial flavours, fluoride, no abrasive baking soda or salt.
Directions: To whiten your teeth naturally, wet a toothbrush and dip into powdered activated charcoal. Brush teeth as normal, paying special attention to areas showing the most staining. Sip a bit of water, swish through mouth thoroughly and rinse well. Can be used with or without toothpaste. You can brush your teeth with toothpaste as normal after for a fresher felling.
Note: If you have crowns, caps or porcelain veneers, it’s possible that activated charcoal will stain them. In addition, if your teeth become sensitive, quit using it.
Cautions: This product can be messy, but the benefits out way the mess. Please take care not to get onto clothes and always wash out the sink.
Updates
Project Deadline Extended Reason: new deadline: Sunday, October 23 Added Sunday, October 16, 2016
Industry/Entity Type
Product
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Please, do not concentrate on the brand name, the writing has to be focused on: RAW ACTIVATED CHARCOAL
Nice to have
- A hint of vintage feeling
Should not have
- colours, just black and white / grayscale