• US$310

• 85 designs

• 44 designers

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Logo Design Brief

We are seeking a new logo for the city’s Active Transportation Program. The program promotes the utilization of cycling, walking and transit for purposes of both transportation and recreation.

A professional logo will help ensure a cohesive brand identity for utilization on giveaway materials (swag), signage, public outreach materials, the program’s online presence, etc.

The logo should feature a fun, simple, bright, bold, and clean design, so readability and visual impact is not diminished when it is viewed from afar, i.e., a bill board or ad on a city bus, or scaled down to be used on printed materials or give away items, i.e., bike lights, bike bells, etc.

Concepts that should be considered include: Health, active transportation, connectivity, access, openness, environment, mobility

Target Market(s)

residents and visitors to Corvallis

Industry/Entity Type

Government

Logo Text

We need help in creating text for the logo

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• connote active transportation, Health, active transportation, connectivity, access, openness, environment, mobility

Nice to have

• Consider colors utilized in the city's Parks and Recreation logo (attached)

Should not have

• motor vehicles, green and gold as a combination (avoid U of Oregon colors)

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