Playful Paws Doggy Daycare Re-Brand Project
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This customer received 97 logo designs from 42 designers. They chose this logo design from debdesign as the winning design.
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Logo Design Brief
We need a logo design for a re-brand of British Columbia based Playful Paws Doggy Daycare. Current site is www.playfulpaws.net. Looking for something more "grown-up" than the existing, and more professional, polished and up-scale while conveying a feeling of fun, caring, and safety. Color scheme should have unisex appeal. Playful Paws provides daycare for all breeds and sizes of dogs and also offers home-style boarding. The current tag line is "We treat your best friend like our best friend".
Target Market(s)
Adult pet owners with a median household income of $60k who believe in an alternative to leaving their pet alone during the day and an alternative to normal kennel-style in-crate care & boarding.
Industry/Entity Type
Pet Care
Logo Text
Playful Paws (or Playful Paws Doggy Daycare)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- No Comic Sans font! I attached the old (very bad) logo as an example of what we do not want this time around :)