• US$200

• 78 designs

• 38 designers

---

Logo Design Brief

Different Chairs is a new business in Newcastle, Australia primarily reupholstering furniture but with a view to manufacturing own chairs in the future. The name different chairs is from the Christopher Alexander book 'A Pattern Language' and refers to pattern #251, an except of which reads

"A setting that is full of chairs, all slightly different, immediately creates an atmosphere which supports rich experience; a setting which contains chairs that are all alike puts a subtle straight jacket on experience."

Different chairs needs a logo that can be used in both print and digital applications, ie business card, blog and website. The logo will communicate a sense of rich and individual experience. The chairs I will be manufacturing are retro in style so a retro-ish flavour would be okay.

Keywords about my business are
Bespoke, handcrafted, handmade, colour, texture

I love
-typography
-designs with a hand drawn feel
-simplicity.

After one day, the designs I prefer have had an element, shape or lettering that references the shape of a chair.

I have uploaded before and after photos of a chair I upholstered that is indicative of the style of furniture that I have fun with, and a couple of logos i like from business local to where I live and work

I have added a slogan - creative comfort

Target Market(s)

1. people with money and good quality pieces that need updating or repair,
2. people whose philosophy is to reuse rather than to throw away and buy new

Industry/Entity Type

Digital

Logo Text

Different Chairs [creative comfort]

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• business name Different Chairs

Nice to have

• add my slogan - creative comfort

Should not have

• lots of decorative elements

---

Files

Download all files - 1.9 MB