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Logo for new Health-tech startup
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This customer received 138 logo designs from 56 designers. They chose this logo design from ds | designstructure as the winning design.
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A$160
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138 designs
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56 designers
Logo Design Brief
We need a logo design for a new global health-tech company based in Sydney called VitalXP.
We help people reach their full potential through actionable recommendations based on analysis of all their quantified self data. Instead of measuring individual metrics like sleep, heart rate, steps, food, and weight, the VitalXP app scrapes data from ALL your health apps and helps you understand how different activities impacts your overall Vitality. Advanced analytics is at our core.
Our tag line is: Maxmise your vitality. All your wellness data in one place, distilled into actionable recommendations.
The final design should communicate innovation and be modern, smart, sleek and clean.
Target Market(s)
Health and fitness conscious tech people in their 30s-40s. Already use different wearables and health apps, e.g. Apple watch, Fitbit, Myfitnesspal, Sleepcycle
Industry/Entity Type
Health And Wellness
Logo Text
VitalXP
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The company name VitalXP
Nice to have
- Different blue and turquoise colours, or red to be more bold and stand out. Maybe combined with black or grey. Maybe play around with the "XP" in "VitalXP", e.g. the "X" could stand out.
- A symbol is a nice to have, focus is on the company name
Should not have
- Bold, quirky fonts with too much intricacies
