Logo for B2B Directory for Packaged Grocery Food Buyers and Sellers

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This customer received 130 logo designs from 39 designers. They chose this logo design from beisone1 as the winning design.
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Logo Design Brief
Logo design required for a new Online Directory.
Foodhandbook is a *Directory* of Buyers and Sellers of Packaged Foods that are supplied for sale in Retail and Online Supermarkets, primarily in UK. It assists Buyers to find new suppliers and Suppliers to Find New Buyers. Must be a logo than can be used with or without text.
Updates
Project Deadline Extended
Reason: Hi all, I have decided to extend this deadline to allow some refinement of the best designs, as I have been unable to give proper feedback.
Thanks for your patience.
Added Thursday, October 13, 2016
Target Market(s)
Commercial Staff of Food Manufacturers, Wholesalers, Distributors and Retailers.
Industry/Entity Type
Business Directory
Logo Text
Food Handbook co.uk (but text should be subservient to imagery) or FHB
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean, Bold, lines. Contemporary Feel.
- A graphics element and a text element that can be separated.
- Western European / British Style.
- "Natural" Colours.
Nice to have
- "Search" Icon (e.g. Magnifier, Geotag). (But don't be constrained by this).
Should not have
- Clipart. Gold / Silver.