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Home builder needs an eyecatching brochure to generate more leads
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This customer received 67 brochure designs from 13 designers. They chose this brochure design from Ekanite as the winning design.
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A$160
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67 designs
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13 designers
Brochure Design Brief
We need an A5 bifold brochure (4 pages) designed using our professional images of our projects. We would like to see a good use of colour that works with our brand colours (as used in our logo) and that makes the images really stand out. We will need to include some text and want the overall feel of the brochure to be informative and visually appealing. Our biggest element we need to convey to prospective clients is trust.
We will use these brochures in a holder on our site signage (at the front of current building projects) to generate interest in the immediate area, and also to give to prospective clients at our first consultation. I can supply an image of the site sign we will be adhering the brochure holder to.
I have included some copy which can be used, but it doesnt all need to be included in the brochure. Also I have uploaded 6 images but they dont all need to be used. I feel larger images will have more impact so that may mean not using them all.
Updates
Dear Designers
I have now added the QR code (added to the uploads in the brief) that I wish to appear on my brochure. This leads to a Youtube video of some client testimonials. I think some text along the lines of "Here is a video showing what our clients say about us" near this QR code. If you have a better invitation to view the video, please feel free to show it in your design.
Colette Stewart
Added Wednesday, October 02, 2013
For all those designers who have submitted so far, thank you. For any designers yet to submit, I did neglect to say in my brief, that the design will need to be portrait orientation, and the 4 pages are front and back cover and 2 inside ie, an A4 sheet printed on both sides and folded to make A5.
Also I would prefer not to use images that are not our own, for credibility reasons. if you need to see more images, I am able to send you more. Please ask.
Many thanks
Colette Stewart
Added Friday, October 04, 2013
Target Market(s)
Age groups are 40-60 year olds, both male and female, well educated, generally professionals, business owners or successful tradespeople of middle income. Our target market care about their home and need to find a builder that will care about it as much as them. They are not likely to choose a builder just because he is the cheapest.
Industry/Entity Type
Building
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We really want to emphasise our project photos and also include a testimonials snippets from our clients. We also will supply a QR code later in the contest.
We must also include our website address www.waynestewartbuilder.com.au
and email address info@waynestewartbuilder.com.au and a call to action to ring us(this is included in our copy upload)
