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Web Infographic Series
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This customer received 25 infographic designs from 6 designers. They chose this infographic design from Impressive Sol as the winning design.
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US$500
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25 designs
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6 designers
Infographic Design Brief
We need a series of 4 infographics to highlight the major findings of a recent report our company published called the "Total Employee Mobility Benchmarking Report".
We plan to use these infographics on web pages, in social media, and other channels to promote the survey and generate interest in what our company does.
The phrase "Total Employee Mobility" is a registered tradfemark of Runzheimer International, so we actually mark it with the (R). We have a tight timeline but WE KNOW YOU CAN DO IT! We have thrown together rough mock ups of the information we want and some of the images that we need to comply with our brand standard to help you.
A overview document of what we want to communicate in the graphics is attached!!
Updates
Please see updated brief! It will give you the data points and info you need to get started. Thanks!
Added Friday, September 20, 2013
Target Market(s)
WE are a B2B company and our target audience is finance executives, HR executives and purchasing/procurement executives. visit www.runzheimer.com to get a sense of our "look and feel".
Industry/Entity Type
It Company
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The Runzheimer International "80th anniversary logo", a (R) after the first mention of the phrase "Total Employee Mobility", Color scheme of red gradient to dark red with gray, white and accent colors or images (i.e. R 169 G 31 B 35 to a dark red 80 22 16) Must be high impact and fit in with the style of the graphics we have done before see some examples on https://www.runzheimer.com/Solutions/Business-Vehicle-Services/Compare-Your-Business-Vehicle-Program-Options.aspx .. and the cover of the report.....we are open to new interpretations of improvements of course!
Nice to have
- we have a set of "mobility" icons attached below. we would like to see them incorporated in the design as well as an image of the cover of the report.
Should not have
- A dark (black) color scheme. Too much color. a cartoon-ish look
