• £120

• 190 designs

• 39 designers

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Logo Design Brief

Nail Caddy is a nail polish storage case that stores 60 nail polish bottles in separate compartments, plus a compartment for nail files and accessories. The case has a handle for portability.

We are looking for a logo design to include a font and illustration which will compliment our other NYC Designed brands. www.nycdesigned.com



Colors: NYC Designed brands use pinks, purples. Whilst we are not opposed to using these colors in the Nail Caddy design, we would like to incorporate some other colors for something different. Nail polish is available in every color imaginable, we do not want the entire color wheel, we are open to introducing alternative colors. Keep in mind the consumer is female.

Ideas: We envisage the design to include multiple nail polish bottles, as this is what Nail Caddy stands for. Seeking creativity, originality in the design, not just a predictable image that could otherwise be found in an image library, such as shutterstock.
See attached doc for a few examples only but designers creativity should be used this is for guide only

Target Market(s)

Consumer: Female target audience age 20 - 40

Industry/Entity Type

Hair And Beauty

Logo Text

Nail Caddy

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo MUST include both font AND illustration in more than one color. Note: We prefer 3D or solid image/Illustrations and not line drawings
• We are open to colors but would like to lead with the color RED
• Words to describe the brand Nail Caddy:
• Stylish
• Feminine
• Sophisticated
• Unique
• Glamorous
• Beautiful
• Gorgeous
• Fashionable
• Attractive
• On Trend
• Image is: clean, simple, original, unique, creative

Nice to have

• Ideas: We envisage the design to include multiple nail polish bottles, as this is what Nail Caddy stands for. Seeking creativity, originality in the design, not just a predictable image that could otherwise be found in an image library, such as shutterstock.

Should not have

• Do not want: Cartoon, playful, fussy,

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Files

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